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|Title: ||Competitive Advantage of Small and Medium Enterprises in Nigeria: The Predicting Role of Innovative Service Delivery|
|Authors: ||Cyril, Yiltsen Tsenyil|
Dakung, Reuel Johnmark
Goyit, Meshach Gomam
|Issue Date: ||17-Jan-2018|
|Publisher: ||European Journal of Business and Management|
|Series/Report no.: ||Vol. 10;No. 17; Pp 70-79|
|Abstract: ||The growth and development of both developed and developing economies depends on the activities of Small
and Medium Enterprises (SMEs). Giving this fact, in spite of the significant role played by such businesses in
the country’s economic development, their growth and survival rates are seen to be low. Most of them fail to
celebrate their first birth dates. Hence this study sought to investigate the predicting role of innovative service
delivery on competitive advantage of Small and Medium Enterprises in Nigeria. The study followed a
descriptive survey where quantitative approach were employed. About 368 questionnaires were distributed to
owners of SMEs. Analysis of data involved the use of statistical package for social sciences (SPSS version 22.0).
Hypothesis was tested using linear regression. Result revealed that innovative service delivery significantly and
positively predicted competitive advantage of Small and Medium Enterprises in Nigeria.
Keywords: Competition, Competitive Advantage, Innovative Service Delivery, Small and Medium Enterprises.|
|Appears in Collections:||Management Science|
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