Investigating the Awareness Level of Homemakers on Basic Consumer Rights and Utilization of Information Sources in Jos Metropolis of Plateau State

Abstract

The study investigated the awareness level of home makers on basic consumer rights and utilization of information sources in Jos metropolis of plateau State. A descriptive survey was carried out on home makers in Jos north LGA of plateau State. The population is made up of male and female home makers in Jos metropolis. 500 home makers were selected using simple random sampling technique. A structured questionnaire was constructed and used for data collection. The data was statistically analyzed using t-test and mean statistics. The hypothesis was statistically tested at significant level of 0.05. The results revealed that, 43% of homemakers were moderately aware of their rights for basic needs and safety while, 48% were not aware of their right to choose and access goods. The study further showed that 147 (49%) of the homemakers, were aware of the sources of information by sales representatives while a few numbers of 90 (30%) got their information of household goods from billboards and posters. It was concluded that there is a moderate awareness level of consumer rights but low-level awareness of products information and utilization of goods and services in Jos metropolis. It was recommended that civil society on public and family matters should enlighten home makers on the need to utilize information on particular goods and services, also, consumer protection council (CPC) should sensitize consumers about the knowledge and skills needed to purchase and use goods and services. Keywords